Marketing data analytics that tells you what your numbers mean
The numbers, and a plain-English read on what they actually mean for you.
Marketing data analytics is making sense of your marketing numbers: pulling the data together, finding what matters, and turning it into plain answers about what’s working and what to change. Reporting tells you what happened. Analytics tells you what it means and what to do next. You get the numbers, and the read on what they’re actually telling you.
If you’re spending on marketing but can’t tell from the reports whether any of it is working, you’re not alone, and it’s a horrible position to be in. The numbers come in, they look busy, and you come out of the update call still not knowing whether any of it is actually paying off. Plenty of businesses end up data-rich and insight-poor like this.
I’m Tamas. I make your marketing data make sense: I read it and tell you, in plain English, whether your marketing is working and what to change. AI does the heavy data work of pulling it together and processing it, and I tell you what it means. Here’s how that actually works.
Someone actually tells you what the data means
Most reporting stops at the numbers. You get a dashboard or a PDF full of figures, and you’re left to work out what they mean and what to do, which is the hard part and the whole reason you wanted help. I take it the rest of the way. I read your data and tell you plainly what’s working, what isn’t, and what I’d change next. You finish the conversation knowing more about your marketing, with a clear idea of what happens next.
That interpretation is the value. A wall of metrics that never answers “is this working?” is just noise you don’t have time for.
How I actually use AI on your data
The speed and fair pricing come from how the work gets done.
AI is genuinely good at the data grind: pulling figures together from different sources, processing them, and surfacing the patterns, trends and odd spikes worth a closer look. It does that fast and affordably. What it can’t do is tell you what any of it means for your business, or what you should do about it. That part is mine, the same way I run everything.
Measured by the person who can also fix it
Here’s why this connects to the rest of your marketing.
Because the same person reading your data also runs your SEO, ad spend, paid social and content, the analysis is always tied to the actual marketing. When the data shows something’s off, I know exactly what to change, and I can change it. If you only want the analysis and reporting, that’s completely fine. If you want it acted on, the rest of what I do is right there.
What you get
Reporting and dashboards. Plain-English reporting, and dashboards where they’re useful, that connect your marketing activity to outcomes and decisions, leaving out the numbers that look impressive and tell you nothing.
Tracking and measurement setup. Getting your analytics and tracking right, in tools like GA4, so the numbers are trustworthy in the first place. This is your overall marketing measurement foundation, making sure you’re measuring the right things across channels.
Deeper analysis and insight. The signature part: AI-assisted analysis of your data plus a real marketer’s interpretation of what it means and what to do next.
Deciding what to measure. Working out which metrics actually matter for your business, so effort goes on the signals that drive decisions. The strategic side of this links to marketing strategy.
Does your reporting actually tell you anything?
If you can’t tell what’s working from your current reports, the free marketing audit is a quick way to get a straight read on where you stand. Answer eight questions and I’ll send back an honest snapshot of where your marketing could be working harder.
If someone’s reading your numbers, you should know who
I’m Tamas Mihaly, based in Bristol, UK. Reporting has been a hands-on part of my work for years: during my agency time I ran it alongside PPC, content and client relationships, so explaining what the numbers mean to a business owner is well-worn ground for me. And because I run my own businesses too, I read marketing data the way an owner does, asking whether it’s actually bringing money in.
What people ask about marketing data
It’s making sense of your marketing numbers, so you know what’s working and what to change. You get reporting and dashboards that connect activity to outcomes, the tracking set up so the data is trustworthy, deeper analysis of what the numbers mean, and help deciding what’s worth measuring. The point is plain answers about your marketing, with the figures there to back them up.
Ready to actually understand your marketing data?
If you’re tired of reports that never answer “is this working?”, let’s get you a straight read on what your marketing data is telling you. Thirty minutes, a plain conversation about your data and what it’s actually saying.