PPC management that turns your budget into enquiries
And I build the landing page your clicks convert on.
PPC management is the running of your paid search campaigns: the strategy, keywords, ads, bids and budgets that put your business at the top of Google when someone searches for what you sell. Done well, it turns ad spend into enquiries at a cost you can actually measure.
Most people who land here have spent money on Google Ads before and come away unsure what it did. Maybe you ran it yourself and watched the budget drain with not much to show. Maybe you paid a management fee on top of your spend and never got a straight answer on what came back. Either way, the worry is the same: is this money turning into enquiries, or just clicks?
I’m Tamas. I can run your Google Ads on their own, or as part of your whole marketing picture, whichever you need, and either way I build the page your clicks land on so the spend has somewhere to convert. AI takes care of the bid management, testing and monitoring at a speed I couldn’t match by hand, which leaves me to make the calls on strategy and where your budget goes, and you get told in plain English what each enquiry cost you.
The ad and the page it lands on, built together
A lot of ad budget gets spent sending people to a business’s normal website. The trouble is that most websites were built to look the part and explain the business in general. Turning a single paid click into an enquiry is a different job, and they’re usually not set up for it. So the money buys you the visit, the visitor lands on a busy homepage, and nothing happens. You paid for the click and the click went nowhere.
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Your brand, one job: turn the click into a booked callout.
Book your calloutThe message on the ad matches the message on the page, so the person who clicks gets exactly what they were promised.
Where you’re happy for me to, I build a dedicated landing page for the exact service or product the ad is selling. Your brand: your colours, your fonts, your style, so it feels like you. But built around one job, which is turning that visitor into an enquiry.
The reason I can do this for each campaign, when it would normally be an expensive one-off, is AI. It makes building a focused, brand-matched page fast and affordable enough to be worth it for each thing you’re advertising. And the page is built conversion rate optimised from the start, designed and refined around turning that click into an enquiry, so your budget lands somewhere built to convert. The dedicated landing pages service is where this is covered in full.
How an AI-native approach makes Google Ads work harder
The pace and the pricing both come down to how the account gets run.
Plenty of the work in Google Ads is repetitive and data-heavy, which is exactly what AI is good at. Here’s where I use it, and where I don’t.
Smart bidding, steered by a person. Google’s automated bidding (Target CPA, Target ROAS, Maximise Conversions) does the second-by-second bid maths far better than any human could. My job is to set the targets, feed it clean conversion data, and step in when it needs a hand. The automation runs the maths and I keep a hand on the wheel.
Scripts and automations watching the account. I run scripts and automations that monitor spend, flag anomalies, pace budgets and alert me when something needs attention, so problems get caught quickly, before they show up in next month’s report.
Ad copy built from your customer’s pain points. The common way to write ads now is to paste your website into ChatGPT and let it describe your company back to you. I work the other way round. I research what your customers and the people you’re targeting actually struggle with, then use an AI system I built to write ads that speak straight to that problem. When an ad names the exact thing someone’s worried about, they click, because it reads like it was written for them. On top of that I test ad variations systematically to find what lands. It’s one piece of how I run AI-native marketing.
Keyword and audience research, faster. AI helps me find the searches worth bidding on, mine negative keywords so you stop paying for clicks that never convert, and read the search-term data quickly.
That mix is what “AI-native” means here. The repetitive, data-heavy work runs faster than I could ever do it by hand, and every decision about what’s worth your budget is still mine to make. If you’ve seen “AI ads” thrown around as a buzzword, this is the honest version of it.
What’s included in Google Ads management
Most people start with paid search and add from there. Because it’s the same person running it, your paid search joins up with the rest of your marketing.
Strategy and account structure. What to bid on, how to structure campaigns, and what a click is worth to your business before a penny goes out.
Keyword research and negative keywords. Finding the searches that bring real buyers, and cutting the ones that just burn budget.
Ad creation and testing. Responsive search ads written from your customers’ pain points, tested systematically to find what converts.
Bidding and budget management. Smart bidding set up properly and steered, with budgets paced so you’re not front-loading spend.
The landing page. Where it helps, a dedicated landing page built to actually convert the traffic that lands on it.
Conversion tracking and reporting. Proper tracking so we know what’s actually working, reported in plain English.
The wider campaign types where they fit. Most accounts run on Search, but where it suits your goals I’ll bring in Performance Max or Demand Gen. I’ll only run what earns its place.
Paid social sits separately, since it’s a different game. If you want ads on the social platforms too, that’s paid social.
Not sure your ad spend is actually working?
This is the question most business owners can’t answer with confidence, because the reporting they get talks about impressions and clicks, when what you care about is enquiries and what they cost.
If that’s you, you don’t need to book a call to find out. Answer eight quick questions and I’ll send back an honest snapshot of where your marketing could be working harder, paid included, and what I’d look at first.
When it’s your ad budget on the line, it matters who’s spending it
I’m Tamas Mihaly, based in Bristol, UK. PPC is the channel I’ve spent the most hands-on time in. I ran paid search day to day during my agency years, across a real spread of businesses.
That range matters more than any single account, because it means I’ve seen how paid search behaves in very different situations. I’ve run hyper-local paid search for a major UK property developer on a seven-figure ad budget, at the enterprise end. I’ve run paid search for an online pharmacy, a heavily regulated and sensitive category where you can’t just say what you like. And I’ve run it for small niche brands on tight budgets, where the search volume was low and every click had to count. Big budgets, regulated markets, and lean accounts where precision is everything.
I also know this from the owner’s side of the table. I co-own a hair salon here in Bristol with my partner. She runs Monika Kiss Hair and I run all of its marketing myself: the SEO, the Google Ads, the paid social, the website and the content. It’s a small local business with a budget that has to work hard, so every pound I put into ads is a pound I want to see come back. That keeps me honest about where your money goes, because I’m making the same call on my own.
PPC questions people usually ask
Strategy and account structure, keyword and negative-keyword research, ad writing and testing, smart bidding and budget management, conversion tracking, and plain-English reporting on cost per enquiry. Where it helps, I also build a dedicated landing page for the campaign so the clicks have somewhere built to convert. It’s all run by one person, so your paid search joins up with your SEO, content and site.
Ready to make your ad budget bring in enquiries?
If you want your Google Ads run by one person who also builds the page the clicks land on and tells you straight where your money’s going, let’s talk. Thirty minutes, an honest read on your ads and what they could be doing.