Paid social advertising that brings in customers
I make the creative and build the page your clicks land on.
Paid social advertising is running ads on platforms like Facebook, Instagram, LinkedIn and TikTok to put your business in front of the right people and turn them into enquiries. It covers strategy, targeting, ad creative, budgets and the page the clicks land on. Done well, it brings in real customers, measured in enquiries and bookings.
Most people who land here have tried social ads in some form. Maybe you boosted a few posts and got a bump in likes and reach. Maybe someone ran “social ads” for you and sent over a report full of engagement numbers. And you were left with the same question: did any of that actually bring in customers, or just attention?
I’m Tamas. I can run your paid social on its own, or as part of your whole marketing picture, whichever you need. I make the ad creative and build the page your clicks land on, so the spend has somewhere to turn into an enquiry. AI lets me move fast on the creative and the testing while I keep my hands on the targeting and the budget, and you’ll hear in plain English whether the ads are bringing people through the door.
From the tap to the page, built together
A lot of paid social sends people who tap your ad straight to your normal website or your profile. The trouble is that most websites were built to explain the business in general, and a profile is just a profile. Neither is set up to take someone who just showed interest and turn them into an enquiry. So you pay for the tap, the person has a quick look, and they’re gone.
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Your brand, one job: turn the tap into a sign-up.
Start your free passWhat the ad promises is what the page delivers, with no jarring jump in between.
Where you’re happy for me to, I build a dedicated landing page for the exact thing the ad is promoting. Your brand: your colours, your fonts, your style, so it feels like you. But built around one job, which is turning that visitor into an enquiry or a booking.
The reason I can do this for each campaign, when a custom page would normally be an expensive extra, is AI. It makes building a focused, on-brand page fast and affordable enough to be worth doing per campaign. That’s the same idea covered on the landing pages page, and it’s backed by ongoing conversion rate optimisation to get more out of the same spend over time.
On-brand ad creative, made faster with AI
On social, the creative is the campaign. People move through their feed fast, and an ad gets a split second to earn their attention, so producing good creative and testing plenty of it matters more here than almost anywhere else.
This is where AI earns its place, with one rule on top: your brand comes first.
Image and video ad creative, made faster. I can produce social ad creative quickly with AI and test more variations to find what actually lands. I use it where it’s relevant and where your brand allows, always built to your look and standards. If a brand needs everything shot for real, that’s the call we make together. It’s part of my wider AI-native marketing work.
Ad copy built from your customer’s pain points. The common way to write ads now is to paste your website into ChatGPT and have it describe your company. I work the other way round. I research what your customers actually struggle with, then use an AI system I built to write ads that speak straight to that. When someone scrolling sees their own problem named, they stop and pay attention.
Audience research and testing. AI helps me find and test audiences, angles and creative variations quickly, so we get to what works sooner and spend less learning it.
Scripts and automations watching the spend. Monitoring, alerts and budget pacing run in the background, so nothing quietly burns through budget while attention’s elsewhere.
That’s what “AI-native” means here. AI gives me the speed to produce and test far more creative than I otherwise could, all of it held to your brand and steered by my judgement. It’s a tool I run, never something left to make the calls on its own.
What’s included in paid social
Most people start with one platform and a clear goal, then expand once it’s working. Because it’s the same person doing the ads, the creative and the page, it all joins up with the rest of your marketing.
Strategy and targeting. Who to reach, on which platform, with what offer, and what a new customer is worth before the budget goes out.
Ad creative. On-brand image and video ads, made faster with AI where it fits, and tested to find what converts.
Campaign setup and management. Building, running and steering the campaigns day to day across the platforms that suit you.
The landing page. Where it helps, a dedicated landing page built to actually convert the traffic the ads send.
Budget management and testing. Spend paced sensibly, audiences and creative tested so the money goes where it works.
Reporting in plain English. What the spend brought back in enquiries and bookings, and what’s changing next.
UGC-style ad guidance, no charge. User-generated-style content is performing really well right now, so I’ll happily share free strategy and ideas on creating it: whether that’s interviewing your existing customers or clients for testimonials, or smarter UGC angles that fit your specific business or service. It’s some of the best-converting creative going at the moment.
If you want a hand with your organic posting too, just let me know and we can talk it through. My focus is paid, but I’m happy to give you strategy and direction to steer your own organic efforts.
Facebook and Instagram ads, and where else your audience is
Meta, which is Facebook and Instagram, is where most local and service businesses see the best return from paid social, so for a lot of clients that’s where we start. From there it depends on who you’re trying to reach.
Facebook & Instagram (Meta)
For broad local reach, service businesses and most consumer brands.
When you’re selling to other businesses and need to target by role, industry or company.
TikTok
Where your audience skews younger or middle-aged, or your offer suits short video. The biggest group on it is 25 to 44, so it’s well beyond just teenagers now.
For visual, product and lifestyle brands where people are planning and buying.
I’ll point you at the one or two platforms worth your budget, and skip the ones that would only spread your money thin.
Not sure your social spend is bringing in customers?
This is the question most owners can’t answer with confidence, because the reporting they get talks about reach and engagement, when what you care about is enquiries and bookings.
If that’s you, you don’t need to book a call to find out. Answer eight quick questions and I’ll send back an honest snapshot of where your marketing could be working harder, social included, and what I’d look at first.
You’re trusting one person with your brand, creative and ad spend
I’m Tamas Mihaly, based in Bristol, UK. I ran paid media, including paid social, during my agency years and for my own businesses, across a real spread of clients.
That range matters, because paid social behaves very differently depending on who you are. At the big end, I ran paid social for a major UK property developer, alongside their paid search. At the local end, I’ve run social ads for small service businesses like car garages, hair salons, electricians and plumbers, the kind of business where one good enquiry from an ad pays for the week.
I also run paid social for my own local business. I co-own a hair salon here in Bristol with my partner. She runs Monika Kiss Hair and I handle its marketing, including the social ads, on a budget that has to bring real customers through the door to be worth spending. So when I say I get why you want enquiries and not likes, it’s because I’m spending my own money on exactly that.
What people usually ask about paid social
Strategy and targeting, on-brand ad creative (image and video), campaign setup and day-to-day management, budget management and testing, and plain-English reporting on enquiries and bookings. Where it helps, I also build a dedicated landing page for the campaign so the clicks have somewhere built to convert. It’s all run by one person, so your social ads join up with your SEO, content and the rest of your marketing.
Ready to make your social spend bring in customers?
If you want your paid social run by one person who makes the creative, builds the page the clicks land on, and tells you straight whether it’s bringing in customers, let’s talk. Thirty minutes, an honest read on your social ads and what they could be doing.